Luckily, brands are stepping up and becoming more transparent about their strides in sustainability. With consumers’ realizing the gravity of excess plastic and nonrecyclable packaging, as well as ingredients that endanger ecosystems, there has been a push for improvement across skin care, hair care, makeup, and fragrance. What was once a small movement around environmentally conscious brands has become a rapidly growing and evolving beauty category. Sustainable beauty has been one of the industry’s buzziest terms over the last few years.
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